Type specimen Promotion
Creating a promotional campaign for a type specimen launch to highlight font versatility and features.
Typeface: MOKOKO
Problem Statement
The type specimen lacked an engaging, visual-driven promotion that effectively showcased the font's versatility.
What I've done
1. Created a visually dynamic specimen book that illustrated the font’s flexibility in different contexts.
2. Designed promotional materials, including posters and digital assets.
Research
- Competitor Analysis: Studied other type specimen campaigns to identify what made them stand out.
- Insights: Users appreciate visual examples that show type in context (e.g., posters, advertisements).
Design Process
- Wireframes: Designed initial layouts for the specimen book and promotional banners.
- Prototypes: Created digital mockups to showcase font usage in real-life scenarios.
Final Designs
1. Mobile interface: The Event has material like paper cups and paper napkins with QR code that take you to a clean layout showcasing the font in various sizes and styles.
2. Paper cups with QR code: Engaging, minimalist designs that highlight the font’s versatility.
Creative Process
The focus was on showcasing versatility:
- Defining Contexts: Explored real-world applications of the typeface through mood boards and user scenarios.
- Sketching Possibilities: Experimented with layouts that balanced type hierarchy and creative use of space.
- Creative Campaign Design: Designed posters, banners, and specimen layouts that highlighted the type’s adaptability.
- Iterative Refinement: Worked with feedback to polish visual elements and ensure a cohesive promotional campaign.
Results
The promotional campaign showcased the typeface's adaptability and appeal:
- Showcase of Versatility: The specimen book highlighted the font’s potential across various design contexts, inspiring confidence in its usability.
- Striking Visual Identity: The promotional assets combined creativity and clarity, effectively capturing the typeface’s essence.
- Designer Engagement: The campaign sparked interest among designers, drawing attention to the typeface's unique qualities.
- Polished Presentation: The cohesive promotional package established the typeface as both professional and versatile.
Learnings
- Real-world applications of a font help users envision how they can use it.
- Simple, clean designs work best for showcasing typography.
